I’m Erin Moses Higgins, a marketing manager and brand strategist with over a decade of experience building global brands through high-impact digital marketing and social media.

I help brands tell stories people actually want to be part of. Over the years, I’ve built and scaled online communities reaching millions around the world, combining strategy, storytelling, and a sharp understanding of what makes audiences engage.

From shaping the global brand voice at Adobe to growing social platforms from the ground up, I am known for combining creative thinking with data-driven execution. My work has earned industry recognition, including a Webby Award, and helped brands connect with their audiences in ways that feel real.

At the heart of my work is a simple goal: create content that feels human, meaningful, and memorable. I look forward to helping your brand make authentic audience connections and drive business impact through social.

For more information, please feel free to email me at moseserin@gmail.com or use the contact form below. 

My Skillset:

• Social Media Strategy
• Cross-Functional Leadership
• Content Strategy and Systems
• End-to-End Campaign Management
• Brand Voice and Cultural Relevance
• Performance Measurement and Optimization 
• Creative Direction
• Influencer and Creator Marketing
• Budget Allocation
• Paid and Organic Social Integration
• Graphic Design, Video and Motion Graphics
• Copywriting and Storytelling

I'm Fluent In:

• Social: Buffer, Grum, Hootsuite, Sprinklr, Sprout, All social platforms, Social Blade, Creator IQ, Upfleunce, Hype Auditor
• Project Management: Wrike, Asana, Slack, Trello, Google Workspace
• Analytics:  Google Analytics, Data.io, DESIGN, Talkwalker
• Creative Programs: Adobe Creative Suite, Adobe Express, AdobeFirefly/GenAI, Canva, KineMaster, Chat GPT